There are a few reasons why WordPress is often considered to be a better option than Joomla or Craft CMS for many businesses and individuals:

1. User-Friendliness: WordPress is known for its simplicity and user-friendliness, making it easy for non-technical users to create and manage their own websites. It features a intuitive and streamlined interface, as well as a large community of users who are willing to help and support one another.
2. Customizability: WordPress is highly customizable, with a wide range of themes and plugins available to extend its functionality and design. This allows users to create unique and functional websites without needing to write custom code.
3. Search Engine Optimization (SEO): WordPress is optimized for search engines, with features such as clean, semantic HTML code and customizable permalinks, which make it easier for search engines to crawl and index your site.
4. Cost: WordPress is free and open-source software, which makes it a cost-effective option for many businesses and individuals. While there may be some costs associated with hosting, themes, and plugins, these are often much lower compared to proprietary software solutions.
5. Community: WordPress has a large and active community of users, developers, and businesses, which provides a wealth of resources, support, and knowledge. This makes it easier for users to find help and get the most out of their WordPress websites.

While Joomla and Craft CMS also have their own unique strengths and features, they can often be more complex and less user-friendly than WordPress. Additionally, they may have a smaller community of users and developers, which can make it harder to find help and resources when needed.

In conclusion, while there are many factors that can make one content management system (CMS) better than another for a specific use case, WordPress is often considered to be the best option for many businesses and individuals due to its user-friendliness, customizability, SEO-friendliness, cost-effectiveness, and large community of users and developers.